With the latest Google algorithm update it’s clear that Google are placing more emphasis on social media with regards to rankings sites in the SERPs. Getting to the top of the SERPs is not just about “old fashioned” link building anymore – your sites need social votes (and not just one or two from your own bookmarking accounts) to cut it.
Spinning the life out of an article and submitting it to tens or even hundreds of “article directories” isn’t going to work anymore either, because Google clamped down on “content farms”, which effectively are what “article directories” are, even those that work with spun articles.
So what’s the solution?
Well, Google are clearly giving much more weight and credibility to social media now – although having said that they’ve been strong on social media for quite a while now. You only have to look through the SERPs for your chosen keywords and you’ll see Twitter posts (Tweets) and news pages. So your sites need to be getting attention from social media and bookmarking sites like Twitter, Digg, Facebook, StumbleUpon just to mention a few.
So we’re one step closer to some first page rankings, but one or two people tweeting about your latest blog post, or 3 or 4 people Digging your page isn’t going to cut it. If that worked, everybody would be getting first page rankings virtually overnight. You’re going to need lots of retweets and lots of Diggs, lots of book marks and lots of votes. Now I don’t know about you but I don’t have the time (or inclination) to create hundreds of accounts on all these social media sites, and then go about voting for my pages from each account (and that’s assuming that these sites don’t delete your accounts because they’re all created from the same IP address). You need lots of votes that all come from separate and unique accounts in order for your posts to gain any credibility.
There are several solutions to this – 2 or 3 by way of automated software (like RSS Bookmarker and Bookmarking Demon for example), and one that uses a king of automated outsourcing solution called SYNND.
Up until a few months back I used RSS Bookmarker, which still works, but only with bookmarking accounts (as does Bookmarking Demon). SYNND however works with some mainstream social media sites like Twitter, Facebook, Mixx, and Digg to name just a few.
Having said that, it’s one thing to vote for and bookmark your articles and URLs across a bunch of different networks but it’s another thing altogether to have 50, 100, 200, 500 people bookmark your content on each network (social buzz). Social Buzz is also a new ranking factor. If many people are bookmarking your content then you are telling the search engines that your content is “timely” and “relevant”. Each time a person bookmarks your content it creates another reference to your content. Each time another person bookmarks that same content then you increase your ranking and visibility within each bookmarking network and in the search engines… Synnd does this on auto-pilot.
SYNND is a membership of literally hundreds of real people who all have their own unique accounts with all those “Google respected” sites like Twitter, Facebook, Digg, StumbleUpon etc. the way it works is very simple. You submit your links to the system, add in some content (for title and a brief description – which are spinnable so it looks like the voting is genuine and not mass automated), and have as many members as you want vote for you. In fact, the SYNND system does all the voting itself, but it uses these other member accounts for the voting. There’s a very clever module that logins in to the social accounts using other members account details (and IP address to keep it looking real) and votes for your links. As a member you get 1500 credits each month – those credits can be used to get votes to your links. You wouldn’t want 1500 votes all going to one URL, but you don’t want to spread hem too thinly either. I usually aim for between 75 and 125 votes for each new URL I add to the system. This gives them enough to get on or near the first page of the social media site (like Digg for example) and consequently seen as important by the search engines.
The bottom line being that your links get voted up in a natural looking way, and are quickly picked up by the major search engines.
Since I started using SYNND I’ve noticed some very powerful effects on the rankings of my sites in the SERPs, which are still there after the recent algo update.
So with so many “linking/content networks” out of the game now, it’s makes sense to start using something that clearly works.
Just one point I would make though is that SYNND also provides the option to submit articles to places like EzineArticles and several other high profile article directories. If you do join SYNND, I would recommend not using your credits for submitting articles to these sites for the time being, until more feedback has been gathered regarding the authority of these sites, and if they’ll continue to prove a valuable link resource.
SYNND is obviously a paid membership site, but they also offer a completely free service where you can submit a single URL to test the waters. It’s not a free 7 day trial where you get automatically billed after 7 days, it’s completely free for as long as you want – the only difference is that you don’t get access to all the promotion tools. But there’s enough in there to see how well it works.
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