A little while back I posted an article about whether it’s important to use totally unique content on your web sites (Is Unique Content Absolutely Essential To Online Success) and told you about my results with PLR articles – in particular the PLR articles from PLR Pro.
Since I made that post, I have received a lot of emails asking about PLR articles – what they are, and in particular how to use them for maximum effect. So I figured the best way to answer them all would be to write another post, this time with more details about PLR articles, and to use them to make money.
Before I start, here’s what we’re going through:
- What is PLR (Private Label Rights)
- Top 3 ways to use PLR Content
- Top 3 mistakes people make when using PLR services (like PLR Pro)
There is a lot of misinformation out there right now surrounding PLR, and I’d like to help set the record straight.
What is PLR?
It’s pretty simple really – it’s basically articles (or an e-book, or software, or pretty much any kind of product really) that you can put your name too as though you were the original author/creator).
The thing is, private label rights (PLR) has been around for a long time, you’ll see vitamin companies, electronics manufacturers and many other offline businesses doing it all the time.
From a content point of view though (or in respect of articles that we want to use in our online business etc.) it is content that you can put your name on, and use in anyway you’d like to. You can put it on your website, use it for article marketing, put it in your autoresponder messages, etc.
The only restriction is that you cannot sell it (that is what resell rights are).
Let’s go through the top 3 things you can do with PLR articles:
1. Build a site and populate them with the content, monetizing it with adsense and affiliate programs
Simple really, all it means is that you are building a site, and whacking the content up with some adsense and affiliate products, and then start the search engine optimization and promotion process and start getting ranked in the search engines.
What I’d do if it were me (and it is since I do this too), is put up 2 separate sites (go to a place like www.domainsbot.com and search for an “on topic” domain name) use a free template from somewhere like www.oswd.org and build my site from that (you can use something like Dreamweaver, Frontpage, XSitePro to build the site or use the soon to be released auto site building tool at PLR Pro ).
2. Submit the articles to article directories to build traffic to existing sites
This requires that you rewrite about 75% of the article at least… now you might be saying, “well why the hell would I get articles just to rewrite them?”. Have you ever sat down and tried to write 40 articles? I’ve timed it and it takes at least 4 days (writing about 10 a day and taking about 40 minutes to 1 hour to write each one).
Once I learned about PLR articles, a 75%+ rewrite takes me maybe 20 minutes (in reality it is more like 10 minutes once you get good at it – or you could of course outsource it through somewhere like Elance.com to pay someone else to re-write them for you)
It’s really simple – all you need to do is read the paragraph that you are rewriting, digest it, and then just write it in your own words… expand on it, make some additions, change some stuff, and there you go.
3. Turn it into an autoresponder
Articles are just content that you can use any way you wish… an autoresponder is a way you can get your website visitors coming back to your sites more and more often, and is a great way to build rapport (so long as you’re actually giving something of value).
Top 3 mistakes people make with PLR Articles
So if PLR is so easy to use, how do people make mistakes?
Well that’s easy…
1. Join a service where the content is poor quality or is part of a wholesaling network
There are a lot of services out there that offer very low quality content. It’s written by writers that don’t have English as their first language, or in some cases, give content that is less than third grade level.
It should be obvious you don’t want to join these kinds of PLR memberships.
The other thing is that there have become a few wholesaling PLR networks. What this means is that a membership can offer PLR material that other memberships are offering. They get their articles all from the same source, and the articles are identical.
Why do you stay away from these? Because the service might say “limited to 300 people” but the reality is that there are 10 or 20 other places out there that are offering the same material to the same number of people.
2. Join a service that has too many members or offer backlogs to their articles
This should be quite obvious, but places that are open to 1000 people, just aren’t the place to join (unless you are getting it really cheap!).
The reason is that the more people that have the content, the more people you are going to be competing with, and the less likely people are going to rewrite their content.
3. Forget about the fundamentals of building sites
Sometimes people get into this building frenzy, which makes them just want to build site after site after site.
The problem with that is that on the internet the phrase “Build it and they will come” just doesn’t apply… this is where you need to remember the fundamentals of building a site.
When you build a site, make sure that you keep the on page SEO factors right, and that you are building the site over time, slowly uploading content, and building links to your site and your individual internal article pages.
Important stuff, but it needs to be remembered.
So if using PLR content is something that fits with your business plan, take a look at PLR Pro. I’ve been a member of this site for about 18 months now, and have been very happy with the quality of the content they produce, and the extra features they offer to their members.